NIKE DOT COM
During my time at Thesis, I worked on various Nike digital initiatives, including the website, app, and email campaigns. One of the primary projects I led was a Platform Holiday (PWH) initiative for Holiday 2023, during which our client requested a new website deliverable that aligned with a holiday visual concept application. I leveraged the existing Nike design system to create an impactful asset featured on the website throughout the holiday season.
I collaborated closely with my design lead and copywriter to ensure that we were all aligned with the client brief. Leveraging my user interface (UI) knowledge, I repurposed this new website deliverable for future seasons. Additionally, during my time at Thesis, I primarily focused on dot-com website projects, creating wireframes for both desktop and mobile platforms and implementing the latest design system libraries.