IRU Rebrand @ Instrument
During my time as a Senior Designer at Instrument, I contributed to the rebrand of IRU, an IT development company based in Florida. Working closely with the design lead, I helped define key brand elements and extend the new identity across high-visibility out-of-home channels, including billboards, taxi wraps, and digital placements. My focus was on building a bold, cohesive visual language that felt modern, scalable, and unmistakably IRU.
In addition to brand and campaign work, I supported the web creative team by translating the refreshed identity into a clean, functional UI system within Figma. This included layout exploration, component design, and ensuring visual consistency across digital touchpoints. The project reflects my ability to move seamlessly between conceptual brand development and detailed execution within fast-paced sprint cycles.
In addition to brand and campaign work, I supported the web creative team by translating the refreshed identity into a clean, functional UI system within Figma. This included layout exploration, component design, and ensuring visual consistency across digital touchpoints. The project reflects my ability to move seamlessly between conceptual brand development and detailed execution within fast-paced sprint cycles.